[S15-E03] Full Podcast Summary for 07-25-2023 – Airtable for Film Ecommerce Backend; Tricks with Sync Table Fields
Season 15 Episode 3
This weeks Hosts: Alli AlosaKamille ParksDan Fellars
This weeks Segments:
Round The Bases –
Meet the Creators –
Meet Rob Weidner from https://prettysim.pl/.
Drawing upon my unique background in the entertainment industry and a strong entrepreneurial spirit, I focus on transforming business processes, enhancing productivity, and scaling operations. My approach involves streamlining workflows, eliminating bottlenecks, and deploying efficient systems and automations.
Base Showcase –
We dive into a full working base that will Film Gear South Africa is an ecommerce store that was founded in 2015 with the goal of creating a marketplace for new high-end film equipment in the South African market. The founder, who worked as an assistant cameraman in Cape Town at the time, faced challenges in finding reliable resellers for different brands of film equipment in South Africa. Leveraging their background in computer science, they decided to build a platform to address this problem and provide a solution for others in the industry. From the beginning, Film Gear South Africa was built on the Shopify platform. Shortly after starting the store, the founder realized that the value of the platform would increase by incorporating new products from various brands as they were released. However, they encountered several business problems that needed to be solved. One challenge was offering an end-to-end local currency solution in South African Rand, even though the base prices of the products were in other more stable currencies. Another challenge was the fluctuating value of the items throughout the day, as the store didn’t hold any inventory in the country. To address these challenges, the founder took matters into their own hands. They started by scraping various websites to gather up-to-date pricing and product information. This allowed them to set the prices themselves and eliminate the need to rely on distributors for information. Additionally, they developed a tool to perform currency conversions every three hours, minimizing foreign gains or losses. Initially, the founder manually loaded CSV files into the Shopify store to update prices, but this approach wasn’t scalable due to the varying formats of the CSV files from different brands. This led to another realization that website scraping could provide the information they needed. They discovered a tool called ParseHub, which allowed them to automate the scraping process and collect the data. To manage the collected data, the founder turned to Airtable, as Excel and Google Sheets weren’t sufficient for their needs. They needed a tool that could handle the translation of different pricing models and facilitate the transfer of data from one system to another. That’s when they discovered Make (formerly Integromat), which served as the bridge between ParseHub and Shopify. With this combination of tools – ParseHub, Make, and Shopify – the founder could gather information on-demand or on a schedule, at an affordable price. This enabled them to quickly onboard new brands and products with just a few clicks, while their competitors were still manually copying and pasting outdated information. Overall, the founder’s innovative use of technology, their knowledge of the film industry, and their persistence in finding solutions to business challenges led to the successful establishment of Film Gear South Africa as a thriving ecommerce store for high-end film equipment.
Field Focus –
A deep dive into the Synced Field Types All Types – Alli will review some tips and tricks when changing field types of a synced table.
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